Customer Reviews

Overall Intended Purpose

The purpose of customer review sites is to provide users with feedback on products/services.

These reviews help users decide on whether to use these products or services.

The reviews are posted by other users who have some experience with the product/service they are reviewing.

Lots of review sites available:

Reevoo

Imdb

Amazon

History

Before the internet rely on magazines, television and word of mouth for reviews. Less quantity, variety.

Underlying technology & Challenges

Reviews stored in a database. Accessed by queries. (such as title, date) (location, category)

1. Validity of reviews
2. Difference of opinions
3. Spamming (require register/login, review history, moderate)
4. Takes the experience away for new customers
5. Privacy (set limits on whats posted)

Methods of reviews

• Posts
• Message boards
• Discussion forums
• Comments

Competition

User base

• Film fans
• Holiday goers
• Music fans
• Students
• Younger generation for entertainment purposes
• Older generation so they dont get ripped off

More sites & references

http://www.cnet.co.uk/

http://www.altmd.com/Specialists/altMD-Marketing-Mentor/Blog/Marketing-201-Customer-Reviews–Testimonials-in-To

http://www.insidecrm.com/features/customer-feedback-central-102507/